This week Facebook announced a few more changes. Let’s take a look at what they are and how you can utilize these changes to your advantage.
The first change relates to the Page posts filter. When Facebook rolled out the update to Pages, it took away the option to have posts displayed chronologically when the user clicked on the option to view posts by everyone. That change apparently didn’t sit well with Page admins and they have now given the option to display posts either in chronological order or by popularity. I am in favor of any change that gives more control to the page admin rather than relying on what Facebook thinks is the most appropriate place/order/method to display information related to my business or that of my clients.
A second change announced by Facebook this week is an update to the comments plugin for third-party websites. With this update the comments plugin will have the same capabilities currently available on page walls within Facebook. This includes showing the most popular posts first rather than in chronological order (that again) and improved moderation.
This change may be most relevant to news type websites that receive a high number of comments and less important for product or service focused websites. The idea behind this enhancement is that when someone leaves a comment on your site, it can be published to friends on Facebook with a link to the original site where the comment originated. The plugin also provides tools to help mitigate spam and other types of malicious content.
I think this feature should be used judiciously. Based on your goals, you need to think through whether or not your Facebook friends will benefit from or care about your comment on a story. In some cases this may be very appropriate but I would caution that you don’t want to be pegged as someone who is high on quantity but low on quality.
Let us know what you think about these latest changes at OrganikSEO.com
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